Tuesday, January 20, 2009

I-ppetite


I-ppetite

The relationship between individuals and food is changing.
For centuries, food has characterized cultures but now it is about individuals.
What are we trying to achieve or express through our new eating choices, and behaviors?
Enivrance food concept: "Urban vibrations"
Photos:
http://www.clarin.com/

I-ppetite is a concept that explores a series of manifestations about the new relationship of people and food.

My starting point is a French company created in 2002: http://enivrance.com/

"Food Concepts"

Enivrance's success story in part involves designing beautiful food, but also industrially producing, packaging and branding its concepts as one strong offering.

The relevance of the food concepts involves: the healthy ingredients, a supporting packaging that preserves and enhances the food, and the "on the go" nutritious and quality food element.

This last features supports and fulfills busy lifestyles of individuals who want to indulge themselves at any moment.

Enivrance is making us crave its concepts! They are healthy, tasty, pretty and easy to carry. They seem to provide a "food enlightenment" to consumers. It offers a higher consciousness of self through small aesthetics bites of wellness.

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