Cities around the world are changing. New megacities and shrinking ones are on the rise. New shapes of urban landscapes and networks are emerging as a consequence. The way inhabitants are interacting and experiencing the cities is also changing.
Cities are shaping our thinking, and moreover the way we create and design.
Architect Hani Rashid is branding cities with buildings like the Guggenheim and Perm Museums in Guadalajara and Moscow respectively, in order to support and provide a stronger sense of identity to the cities from an outside in perspective. Helping its citizens to promote and continue building a more modern sense of pride and character of them.
The dialogue between architecture and fashion starts with the collaboration between architects and fashion brands. As architects are positioning and re-defining cities now they are also doing it with brands. Their sensitivity and their way to understand people in a broader context is supporting the fashion world with their products. (Photo: http://www.asymptote.net/)
The fashion-architecture dialogue is tangible in the shoes designed by Zaha Hadid for Lacoste and Melissa. Photo: http://www.dezeen.com/category/all/featured-architect-zaha-hadid/
Now the question is, as the name of the posting suggests, how ready are we for understanding the language that these architects are presenting to the world in buildings and products.
Their added value to me consists in their way they understand cities and human relations in those; but the full dimension of their language seem still hard to be fully valued. Their work provides in the first place a feel of alienation due to the mega-structures built, the materials involved and voluptuous shapes in place.
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