Friday, September 4, 2009

Blow Tech is posting about design solutions that involve simple principles and low tech approaches with striking outcomes.














Spanish designer Oscar Diaz has created an Ink Calendar that works with the aid of a highly absorbent paper, and ink that becomes visible as its gets sucked into the material over the course of time. The day of the month will timely appear on the surface allowing people to know the date.













Another example is from Randolph Muti, Brazilian designer. Muti is well known for the permanent experimentation he carries out at the Melissa's shop facade in Sao Paulo.

He is also known by the lighting installations and recreation of experiences in spaces, yet one of my favorite ones is the Colcci Catwalk at a previous Sao Paulo Fashion Week.

He recreated for Colcci Summer Collection an ocean of Styrofoam wages along the catwalk, where the models were gracefully sliding through. The ocean was orchestrating the movement of the cloths and walk of the models. The plain color of the structure was tainted with red and blue lights sporadically.

Low tech solutions can be the way in today's branded experiences market to be remembered rather than overusing technology as a way to wow consumers.

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