Food design-design of eating?

Food design is having an unprecedented boom. It started a few years ago mainly through designers who started to think about food in new ways. This phenomenon was also supported by a increase attention of cooking and chefs such as Jamie Oliver.

The interesting twist in having now, is that the design thinking is not only positively affecting what we eat but also how we eat; we are not only witnessing striking industrial food design such as Enivrance but also a whole new approach of space and dwelling.

http://www.dezeen.com/2010/11/22/food-and-design-report/#food_and_design_report

“Today when people are looking at a kitchen project they are looking at removing the walls, removing the doors and creating much more open living spaces that incorporate not only the kitchen and appliances but also the eating area and indeed some parts of the lounge. So the whole area becomes the social centre of the house. People are making quite radical changes to the structure of the property in order to make that change.”

Nigel Taylor, brand director, Scholtès UK

I-ppetite

I-ppetite

The relationship between individuals and food is changing.
For centuries, food has characterized cultures but now it is about individuals.

What are we trying to achieve or express through our new eating choices, and behaviors?

Enivrance food concept: "Urban vibrations"
Photos: http://www.clarin.com/

I-ppetite is a concept that explores a series of manifestations about the new relationship of people and food.

My starting point is a French company created in 2002: http://enivrance.com/

"Food Concepts"

Enivrance's success story in part involves designing beautiful food, but also industrially producing, packaging and branding its concepts as one strong offering.

The relevance of the food concepts involves: the healthy ingredients, a supporting packaging that preserves and enhances the food, and the "on the go" nutritious and quality food element.

This last features supports and fulfills busy lifestyles of individuals who want to indulge themselves at any moment.

Enivrance is making us crave its concepts! They are healthy, tasty, pretty and easy to carry. They seem to provide a "food enlightenment" to consumers. It offers a higher consciousness of self through small aesthetics bites of wellness.