Food design-design of eating?

Food design is having an unprecedented boom. It started a few years ago mainly through designers who started to think about food in new ways. This phenomenon was also supported by a increase attention of cooking and chefs such as Jamie Oliver.

The interesting twist in having now, is that the design thinking is not only positively affecting what we eat but also how we eat; we are not only witnessing striking industrial food design such as Enivrance but also a whole new approach of space and dwelling.

http://www.dezeen.com/2010/11/22/food-and-design-report/#food_and_design_report

“Today when people are looking at a kitchen project they are looking at removing the walls, removing the doors and creating much more open living spaces that incorporate not only the kitchen and appliances but also the eating area and indeed some parts of the lounge. So the whole area becomes the social centre of the house. People are making quite radical changes to the structure of the property in order to make that change.”

Nigel Taylor, brand director, Scholtès UK

Blow Tech is posting about design solutions that involve simple principles and low tech approaches with striking outcomes.

Photos: http://www.dezeen.com/2009/07/17/ink-calendar-by-oscar-diaz/

Spanish designer Oscar Diaz has created an Ink Calendar that works with the aid of a highly absorbent paper, and ink that becomes visible as its gets sucked into the material over the course of time. The day of the month will timely appear on the surface allowing people to know the date.

Photos: http://www.muti.cx/

Another example is from Randolph Muti, Brazilian designer. Muti is well known for the permanent experimentation he carries out at the Melissa's shop facade in Sao Paulo.

He is also known by the lighting installations and recreation of experiences in spaces, yet one of my favorite ones is the Colcci Catwalk at a previous Sao Paulo Fashion Week.

He recreated for Colcci Summer Collection an ocean of Styrofoam wages along the catwalk, where the models were gracefully sliding through. The ocean was orchestrating the movement of the cloths and walk of the models. The plain color of the structure was tainted with red and blue lights sporadically.

Low tech solutions can be the way in today's branded experiences market to be remembered rather than overusing technology as a way to wow consumers.